Published on: Friday, 9 August 2024
Last updated: Friday, 9 August 2024
Greater Anglia and Cambridge United FC mark the new partnership (Credit. Cambridge United FC)
The train operator for the East of England, Greater Anglia, has announced a new partnership with Cambridge United Football Club ahead of the upcoming 24/25 EFL League 1 season.
The collaboration will see Greater Anglia become the official sponsor of the iconic Habbin Stand at the Cledara Abbey Stadium. As the title sponsor of the Habbin Stand, Greater Anglia's branding will be prominently displayed, strengthening the connection between the train operator, the club and the community.
It closely aligns two organisations with a strong commitment to serving the Cambridge community and the surrounding region. With Cambridge North railway station just a short walk away from Cledara Abbey Stadium, travelling to and from the U’s fixtures could not be easier. Cambridge North benefits from a fast and frequent rail service to and from Cambridge and neighbouring areas (including Waterbeach and Ely) from Cambridge North station and this new partnership is intended to enhance supporters’ matchday experience when watching the U’s.
Greater Anglia and Cambridge United FC mark the new partnership (Credit. Cambridge United FC)
Home and Away supporters can expect live matchday supporter travel information, exclusive promotions, and special incentives to make travelling to games as convenient and as cost-effective as possible. Rail passengers are encouraged to buy tickets in advance, including via the Greater Anglia app, to avoid queues on matchdays and benefit from the best value fares as the U’s begin their 24/25 League 1 campaign.
Neil Rowe, Head of Commercial at Cambridge United Football Club, said:
"We are delighted to welcome Greater Anglia as our official stand sponsor for the upcoming season"
"In Greater Anglia we have a partner that is committed to offering United supporters a sustainable and reliable service to watch the U’s.
“We are excited to work with a major brand that shares our passion for community and sustainability."
All Greater Anglia’s services are operated by new, high quality trains and the operator provides a very punctual and reliable service, which has been the best performing in the UK for the last 15 months.
In addition to the £1.4 billion investment in new trains, the City of Cambridge has seen record levels of investment in other rail initiatives in recent years. Cambridge North station was successfully opened in 2017 and has welcomed over 4.2 million passengers in the last seven years while, in 2025, the new Cambridge South station is due to open.
Both of these new station projects enable better connectivity to key areas of Cambridge, while helping to ease existing levels of traffic congestion and reduce carbon emissions.
Mike Barry, Greater Anglia’s Head of Customer Service West, said:
“We are really proud to announce this partnership with Cambridge United FC and become the official sponsor of the iconic Habbin Stand. We are always working to play a positive role in the communities we serve and create beneficial partnerships across our network.
“Cambridge North railway station is just a short walk from the Cledara Abbey Stadium, making rail an ideal option for travel to and from games. It also helps the planet too, by reducing CO2 emissions by as much as 70% compared to the car.
“Travelling by train is cheaper than you think, and with our price promise and no booking fees, you are guaranteed to get the lowest price when you book through our website.”
Fans can also save money on their rail tickets with Duo, GroupSave and railcard promotions.
Duo tickets allow two people travelling together on weekends to benefit from 25% off tickets, while groups of three to nine adults can save 1/3 on Off-Peak fares with GroupSave.
There is also a range of railcards available, which gives passengers discounts on train tickets. Most railcards cost £30 for an annual membership and offer 1/3 off travel. A breakdown of the railcards and their benefits can be found on the Greater Anglia website.
Greater Anglia does not charge a booking fee. For the cheapest fares, customers should book direct via the Greater Anglia app or website.
Greater Anglia has recently celebrated the 5th anniversary of its first new train entering passenger service. As well as recording-breaking performance, that is consistently the best in the UK, passengers are also benefitting from greater comfort, increased seating capacity, better accessibility, and other features, such as plug/USB points and fast, free wi-fi.